The Story Of House Of 29
We believe in celebrating life's special moments every day and offer one-on-one styling services and a diverse range of products for rule-breakers and treasure hunters.
The “29” in our name signifies the joy of your birth date. Fun fact: our Founder Sarah Mass David’s birthday is on July 29th.
Sarah curates a unique collection of boundary-pushing designers across jewelry, clothing, shoes, home, and accessories, aiming to help you step out of your comfort zone and find that perfect piece you've been searching for.
With decades of retail and styling experience, Sarah has created a highly personalized shopping experience where you can find your entire ensemble in one place, gifts for even the hardest-to-please on your list, and discover new gems every time you shop. 💋
Sarah originally opened the store with her mom, Arlene, and it has always been a family affair rooted in a love of fashion and design. A tribute to Arlene, our heritage and passion is to empower women to express themselves through style.
At House of 29 - every day feels like your birthday and we hope you’ll join us online and in person to discover a world of fashion that's as unique as you are. 💋
House Rules
Everybody gets treated like it’s their birthday.
You don’t need an excuse to treat yourself.
Red lipstick* is always appropriate.
What happens here stays here.
Rules are made to be broken.
*Sarah's signature red lip actually started with her mother and her grandmother before her
HOUSE OF 29 · IN REAL LIFE