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Take 20% Off All Clothing In Store & Online With Code REFRESH

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The Story Of House Of 29

We believe in celebrating life's special moments every day and offer one-on-one styling services and a diverse range of products for rule-breakers and treasure hunters.

The “29” in our name signifies the joy of your birth date. Fun fact: our Founder Sarah Mass David’s birthday is on July 29th.

Sarah curates a unique collection of boundary-pushing designers across jewelry, clothing, shoes, home, and accessories, aiming to help you step out of your comfort zone and find that perfect piece you've been searching for.

With decades of retail and styling experience, Sarah has created a highly personalized shopping experience where you can find your entire ensemble in one place, gifts for even the hardest-to-please on your list, and discover new gems every time you shop. 💋

Sarah originally opened the store with her mom, Arlene, and it has always been a family affair rooted in a love of fashion and design. A tribute to Arlene, our heritage and passion is to empower women to express themselves through style.

At House of 29 - every day feels like your birthday and we hope you’ll join us online and in person to discover a world of fashion that's as unique as you are. 💋

House Rules

Everybody gets treated like it’s their birthday.

You don’t need an excuse to treat yourself.

Red lipstick* is always appropriate.  

What happens here stays here. 

Rules are made to be broken. 

*Sarah's signature red lip actually started with her mother and her grandmother before her

HOUSE OF 29 · IN REAL LIFE

A Virtual Visit To Our Store

Coveting something specific?

Text us at 914.861.2928 and we’ll begin the search.

"Your selection NEVER disappoints!"

– JP

"Walking into this beautifully decorated store is an entire aesthetic experience. The fun and sexy red glass chandelier, the elegant displays, the curated exciting, edgy, and easy of living fashions, the comfy colorful couch with cushions to sit and try on shoes. All the while be greeted with warmth, a wealth of knowledge, and an ease by the proprietor makes you want to linger, shop, and just stop into browse. Highly recommend House of 29 for the full shopping experience."

– RS

"Always so wonderful to see you, Sarah. A visit with you feels like family. And, as I said the other day, whatever I have bought from you in your charming shop seems so perfect for right now and years later is still so current. What a marvelous eye you have."

– JB

"Sarah!!!!! Wow. I could not be happier or more shocked about my birthday gifts. The best part of all is how my husband told me all about the meaningful conversation you both had. You are so special. Thank you again and I love my earrings AND necklace so so much."

– EC

"Your selection NEVER disappoints!"

– JP

"Walking into this beautifully decorated store is an entire aesthetic experience. The fun and sexy red glass chandelier, the elegant displays, the curated exciting, edgy, and easy of living fashions, the comfy colorful couch with cushions to sit and try on shoes. All the while be greeted with warmth, a wealth of knowledge, and an ease by the proprietor makes you want to linger, shop, and just stop into browse. Highly recommend House of 29 for the full shopping experience."

– RS