
A jewelry collection inspired by legacy, love, and the strength we carry—and pass on.


ABOUT THE COLLECTION
“My mom and I always dreamed of designing a collection together. For House Of 29’s 10-year anniversary, I knew it was time to make that dream a reality—in her honor.” —Sarah Mass David, Founder
Arlene Rae By House Of 29 is a heartfelt tribute to the woman who inspired everything. Named after Sarah’s late mother, the collection celebrates strength, love, attitude, and personal style—the kind that runs deep through generations.
The first drop features fine jewelry earrings designed for both new piercings and well-loved ones. These pieces are bold yet timeless, meaningful yet wearable. Many include symbols and stones that tell a story—like rubies for July birthdays, lips and hearts drawn from family sketches, and the marquise shape Sarah grew up admiring in her grandmother’s ring.

A DECADE IN THE MAKING
This is Sarah’s first original collection after ten years of curating others'. Each design was made with intention and deep meaning—blending classic silhouettes with a funky edge and symbolic storytelling. Think: trio earrings representing grandmother, mother, daughter, hearts modeled after Arlene’s “perfectly imperfect” sketches, arrows for love that always returns, and rubies and hamsas drawn from tradition and strength.

WHY NOW?
This launch marks not just a collection but a celebration of 10 years of House Of 29, of Sarah’s creative leap, and of a mother’s enduring legacy. It’s everything House Of 29 stands for: personal style, connection, and joyful expression.