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A jewelry collection inspired by legacy, love, and the strength we carry. And pass on.

ABOUT THE COLLECTION

“My mom and I always dreamed of designing a collection together. For House Of 29’s 10-year anniversary, I knew it was time to make that dream a reality—in her honor.” —Sarah Mass David, Founder

Arlene Rae By House Of 29 is a heartfelt tribute to the woman who inspired everything. Named after Sarah’s late mother, the collection celebrates strength, love, attitude, and personal style—the kind that runs deep through generations.

DROP 02 | NOVEMBER 2025

A love letter to legacy, strength, and self-expression, Drop 02 honors Sarah’s mother, Arlene, whose style mantra was “classic funk,” timeless pieces with a twist.

This capsule features six flat-back earrings and two necklaces crafted in black and white diamonds, a striking study in contrast, movement, and meaning. Designed for everyday wear and alternative piercings, each piece balances edge with elegance.

The bead-chain tennis necklace nods to Sarah’s father’s iconic style, while the ear-hugging silhouettes mirror the body’s natural curves. Together, they form a modern heirloom collection, bold yet refined, wearable yet unforgettable.

A DECADE IN THE MAKING

The launch of Drop 01 marked Sarah’s first original collection after ten years of curating others'. Each design was made with intention and deep meaning, blending classic silhouettes with a funky edge and symbolic storytelling.

Think: trio earrings representing grandmother, mother, daughter, hearts modeled after Arlene’s “perfectly imperfect” sketches, arrows for love that always returns, and rubies and hamsas drawn from tradition and strength.

DROP 01 | MAY 2025

This launch was not just a collection but a celebration of 10 years of House Of 29, of Sarah’s creative leap, and of a mother’s enduring legacy. It’s everything House Of 29 stands for: personal style, connection, and joyful expression.

The first drop features fine jewelry earrings designed for both new piercings and well-loved ones. These pieces are bold yet timeless, meaningful yet wearable. Many include symbols and stones that tell a story, like rubies for July birthdays, lips and hearts drawn from family sketches, and the marquise shape Sarah grew up admiring in her grandmother’s ring.