About The Designer
Emi Jay was started by Los Angeles raised Julianne Goldmark in 2009. At the age of 14, Julianne alongside her mother, originated the knotted hair tie, a hair essential that doesn’t dent or damage your hair. With the support of industry experts, including Chris McMillan and Sarah Jessica Parker, Emi Jay quickly emerged as leaders in producing high quality hair accessories for every girl on the go. Its designs have been supported by tastemakers, including Kim Kardashian, Sarah Jessica Parker, Hailey Bieber, Emma Chamberlain, Oprah and more, landing Emi Jay on Oprah’s Favorite Things list 4 years in a row. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to specialty scrunchies.
With a rapidly expanding product line and collaborations with Revolve, Urban Outfitters, Matilda Djerf, Alo Yoga, Summer Fridays, Frankies Bikinis, Juicy Couture and more, Emi Jay remains deeply committed to making unique and quality hair accessories by hand here in Los Angeles.
The Big Effing Claw Clip in Tortoise Hibiscus is Emi Jay's most-loved grip—beloved for its effortless hold and editorial appeal. Generously sized to secure a full head of hair without pinching, it transitions seamlessly from morning to night. The signature three-dimensional hibiscus flower detail crowning the clip's top elevates it from functional to truly special—a sculptural accent that catches light and turns heads. Performs flawlessly on wet or dry hair, cradling everything from polished ponytails to intentionally undone waves with zero tension and zero compromise. This limited-edition colorway in tortoise and hibiscus pink is the rare accessory that marries beauty with performance. Hair that looks effortlessly intentional, all day.
- Color: Tortoise Hibiscus
- Width: 4" x 1 1/2" Hair Clip
- Custom cellulose acetate
- Slight Variations in Color May Occur
- Cosmopolitan Holy Grail Beauty Awards Winner
Emi Jay is all about not forgetting to accessorize your hair. The Big Effin Clip is fabulous for all hair types (works amazing on thick hair as well!) and looks super stylish whether you are rocking a messy bun or a sleek french twist. Go for a pop of color if you are feeling frisky, or, a neutral or classic is always a great idea…or, go both ways!
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About The Designer
Emi Jay was started by Los Angeles raised Julianne Goldmark in 2009. At the age of 14, Julianne alongside her mother, originated the knotted hair tie, a hair essential that doesn’t dent or damage your hair. With the support of industry experts, including Chris McMillan and Sarah Jessica Parker, Emi Jay quickly emerged as leaders in producing high quality hair accessories for every girl on the go. Its designs have been supported by tastemakers, including Kim Kardashian, Sarah Jessica Parker, Hailey Bieber, Emma Chamberlain, Oprah and more, landing Emi Jay on Oprah’s Favorite Things list 4 years in a row. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to specialty scrunchies.
With a rapidly expanding product line and collaborations with Revolve, Urban Outfitters, Matilda Djerf, Alo Yoga, Summer Fridays, Frankies Bikinis, Juicy Couture and more, Emi Jay remains deeply committed to making unique and quality hair accessories by hand here in Los Angeles.
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