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About The Designer

This is Sarah Mass David's, The Founder of House of 29's, first original collection after ten years of curating others'. Each design was made with intention and deep meaning—blending classic silhouettes with a funky edge and symbolic storytelling. Think: trio earrings representing grandmother, mother, daughter, hearts modeled after Arlene’s “perfectly imperfect” sketches, arrows for love that always returns, and rubies and hamsas drawn from tradition and strength.

At House Of 29, everything is personal. Sarah opened the boutique with her mother, Arlene, and together they created a space rooted in a shared love of fashion, design, and meaningful connection.

Now, on the 10-year anniversary of House Of 29, Sarah is debuting her first original jewelry line—Arlene Rae By House Of 29—a collection inspired by legacy, strength, and personal style.

Arlene Rae Classic Funk Ruby Trio Earring

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Arlene Rae By House Of 29 is a heartfelt tribute to the woman who inspired everything. Named after Sarah’s (House of 29 Founder's) late mother, the collection celebrates strength, love, attitude, and personal style—the kind that runs deep through generations.

Designed to represent Grandma (Gma, ), Mama and Baby-making 3 generations of love. Arlene's signature look & mantra was always known as 'classic funk.' This earring, comprised of 14 karat yellow gold, lightly oxidized and three prong set rubies is meant to evoke 'classic funk.' Classic in nature & design, yet funky and unique.

This first drop features fine jewelry earrings designed for both new piercings and well-loved ones. These pieces are bold yet timeless, meaningful yet wearable. Many include symbols and stones that tell a story—like rubies for July birthdays, lips and hearts drawn from family sketches, and the marquise shape Sarah grew up admiring in her grandmother’s ring.

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About The Designer

This is Sarah Mass David's, The Founder of House of 29's, first original collection after ten years of curating others'. Each design was made with intention and deep meaning—blending classic silhouettes with a funky edge and symbolic storytelling. Think: trio earrings representing grandmother, mother, daughter, hearts modeled after Arlene’s “perfectly imperfect” sketches, arrows for love that always returns, and rubies and hamsas drawn from tradition and strength.

At House Of 29, everything is personal. Sarah opened the boutique with her mother, Arlene, and together they created a space rooted in a shared love of fashion, design, and meaningful connection.

Now, on the 10-year anniversary of House Of 29, Sarah is debuting her first original jewelry line—Arlene Rae By House Of 29—a collection inspired by legacy, strength, and personal style.

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"Thank you for helping my husband choose our gifts. I love my earrings they are perfect for me. And, my girls adore their gifts. Much love to you and your family on this day of love and friendship"

– AL

"Thank you so much for all the help, answering all my questions, doing try ons via Facetime and video, so I can see what it looks like. I am a visual person, so it helps so much with everything, you have no idea. I always feel like I am having that pretty woman moment, like I am a celebrity with you and I feel like a broken record I always say that, but I really feel like that. Thank you and you are so above and beyond."

– JC

"Sarah!!!!! Wow. I could not be happier or more shocked about my birthday gifts. The best part of all is how my husband told me all about the meaningful conversation you both had. You are so special. Thank you again and I love my earrings AND necklace so so much."

– EC

"Sarah is so incredibly helpful. I rushed into this beautiful shop trying to find a jacket or sweater and she immediately found a lovely sweater for me to wear out in just a few minutes! I am so impressed with how quickly Sarah knew what would work for me. A big thank you!"

– MR

"Your selection NEVER disappoints!"

– JP

"Thank you for helping my husband choose our gifts. I love my earrings they are perfect for me. And, my girls adore their gifts. Much love to you and your family on this day of love and friendship"

– AL

"Thank you so much for all the help, answering all my questions, doing try ons via Facetime and video, so I can see what it looks like. I am a visual person, so it helps so much with everything, you have no idea. I always feel like I am having that pretty woman moment, like I am a celebrity with you and I feel like a broken record I always say that, but I really feel like that. Thank you and you are so above and beyond."

– JC